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Is Your Home Sarasota Luxury-Market Ready?

Bev Murray
Mill Creek River Life

Mill Creek River Life

Selling a luxury home in Sarasota is about more than listing it—it’s about showcasing it to the right audience with expertise, insights, and specialized strategies. This guide will help you determine if your home is ready for the luxury market and why partnering with Certified Luxury Home Marketing Specialist™ Bev Murray makes all the difference.

1. What makes a home part of the "luxury market"?


Luxury homes are typically defined by their price point, unique features, high-end finishes, prime location, and desirability. In Sarasota, this often includes properties in prestigious areas like Siesta Key, Lido Key, Longboat Key, Harbor Acres, Indian Beach, and Cherokee Park. Homes in the top 10% of the local market are frequently categorized as luxury properties.

2. How can I determine if my home is priced correctly for the luxury market?


Accurate pricing is essential to attract qualified buyers. Working with Bev Murray, a CLHMS™ professional, ensures that your home is competitively priced using exclusive upper-tier market data and a deep understanding of Sarasota’s luxury real estate trends.

3. What steps can I take to prepare my home for luxury buyers?


  • Highlight unique features such as waterfront views, custom finishes, or smart home technology.
  • Professionally stage your home to appeal to affluent buyers.
  • Ensure high-quality photos and videos are used to showcase your home’s best features, especially in highly desirable areas like bayfront Harbor Acres or Siesta Key’s waterfront properties.

4. Why is marketing different for luxury homes?


Luxury buyers expect an elevated experience—from bespoke marketing campaigns to private showings. A CLHMS™ professional like Bev utilizes cutting-edge tools and strategies to ensure your property stands out, whether it’s an island retreat on Longboat Key or an architectural masterpiece in Cherokee Park.


5. What are common mistakes to avoid when selling a luxury home?


  • Not properly highlighting unique features or architectural details.
  • Underestimating the importance of professional marketing.
  • Working with an agent unfamiliar with Sarasota’s competitive luxury market.

6. How does Bev Murray’s CLHMS™ designation benefit me?


Bev’s CLHMS™ training equips her with insights, tools, and strategies specifically designed for luxury transactions. Her expertise ensures your property is marketed to the right buyers, whether they’re local or international, and her proven success in Sarasota’s most desirable neighborhoods speaks for itself.

When you’re ready to sell or explore Sarasota’s luxury real estate market, contact Bev today, and gain the peace of mind that your next property transaction will be handled by a Certified Luxury Home Marketing Specialist™ with the expertise and dedication to make your luxury real estate journey seamless.



Featured Listing In

1245 Mill Creek Rd Bradenton

Acreage & Unrec

$9M 1245 Mill Creek Rd Bradenton FL 34212

  • 3 beds
  • 4 baths
  • 4489 sqft
  • 30.71 acres
  • 2021 year built
More About This Home

This stunning 30 acre estate is truly one of the most unique and secluded compounds to ever grace the Sarasota/Manatee real estate market. Nestled along the banks of the tranquil Manatee River, this spectacular Cape Dutch inspired home was built in 2021 with absolutely no detail or expense spared. Every room in this elegant yet understated 4,489 sq. ft. home is designed to capitalize on the spectacular views - the meandering river with a huge preserve beyond, majestic moss draped oaks, the exquisite pool and koi pond, and the simple beauty of Florida nature as far as the eye can see. The immaculate interior of the home centers around a large open living area that flows into two thoughtfully designed separate wings, allowing space and privacy. The home was purposefully designed around the topography of the land and the natural habitat to capitalize on the abundance of natural light and captivating views. The owners chose natural interior and exterior finishes such as coral stone, quartzite and acacia wood to mirror the inherent elegant simplicity of the setting. The east wing of the house comprises a library, a gallery, a spacious bedroom suite and a large study/3rd bedroom. The west wing has another large bedroom suite, a study, and a sizable utility/hobby room. Each wing has a staircase to its own garage. The architect provided a revised floor plan for additional bedrooms if needed. Between the garages on the first floor sit two large, air-conditioned spaces used as a gym and a hobby room which open onto a covered terrace overlooking the banks of the river. The estate has a separate 1,265 sf elevated modern guest house. Built in 2020, “The Treehouse” is a light-filled 1 bed, 1.5 bath living space with huge windows overlooking a serene pond. The first floor provides an additional living/sleeping area with an elevator that takes you to the main floor. The large, screened deck is perfect for outdoor grilling and dining. Wildlife plays a huge role in everyday life on the estate; it is a haven for deer, bobcat, owls, otters, turtles, eagles and countless waterbirds. Nesting boxes are hung in trees to encourage and protect the birds. There is a 60 ft dock for boating and fishing; the waterways are home to tarpon, blue crab, redfish, black drum and snook, and you will often see dolphin and manatee cruising past. Among the many uses for the 60’ x 30’ air-conditioned insulated utility barn on site, with an office and full bathroom, are as exotic car storage, boat or RV storage, a woodworking shop or converted into a pickleball or basketball court. Additional structures include a greenhouse with full nursery rack system and a horticultural shade structure, as well as a fabulous “Fish Shack” - a riverfront screened hut for casual sunset gatherings. The property has many trails leading to different areas of the estate including the stone deck at “Sunset Point” which is one of the best places to catch the sunset in winter, and the picnic table at “Pineapple Point” for al fresco dining. Begin your day with a stroll or jog on the Peninsula track around the lagoon and riverfront. The property has a beautiful wetland island. Agricultural zoning allows plenty of space to keep horses or other animals, build tennis courts or install a helipad. Please see attachments for more details on this fabulous Florida estate.